Initial Ideas on genre and artist consideration

Initially for our music video, we considered various different ideas from the research we conducted. For example the genre/type of music video we wanted to create. We came up with the idea of having a duet with a male and a female. We found this idea constructive, as it would fit in with the narrative based music video we wanted to create, which was a deep meaningful story line between two characters. The first song we came across was 'Up' by Demi Lovato and Olly Murs, this was a duet and incorporated the narrative we desired, which was about a couple breaking up. We decided that this song was too popular, and wanted it to be more niche, so carried out some more research.


We then found the song 'Airplanes' by Hayley Wiliams and B.O.B, this included a fantastic narrative between two people talking about how their life is bad, and could really do with a wish to change it all. The only downside to this, was it included a lot of rap, which didn't suit the genre we desire and what would best suit our target audience.


After that, we discovered the music video 'We Don't Talk Anymore' by Selena Gomez and Charlie Puth, this also included the duet with a good narrative behind it. The narrative was about a couple who have broken up and how they aren't really coping with their lives without each other. This was showed through the use of a split screen. We really liked the idea of this and hope to use this feature in our music video.


Our initial ideas for genre was using the idea of having a mix of different ones, to widen our target audience and get a variety of different people who are interested in all types of music. This way by have multiple genres, it would attract a bigger group of people. But we thought, mixing a pop based music video with other genres, it wouldn't piece together probably and not look as professional as just one genre. So we have decided to stick to pop.

This will help us when creating our music video, as we can see what our initial thoughts were and improve on the mistakes/ideas we made. We then can then think of better ways to create our music video with the ideas of clothing, location, editing style and mise, we can do this by researching more into our chosen artist and genre.