Digipaks
The purpose of a digipak is to encourage an audience to buy the song and to promote the music video. A digipak is the packaging held in a plastic tray that holds the CD of the song and is designed to attract the target audience for the music. They grew popularity in the early 2000s as thy were collectable items but now days hey aren't as popular because we can listen to music online or on our phones. Each genre of music has its own style of album artwork;
- Rock - dark colours, images of the band or symbols
- Pop - specific colours to match the style of music, music video and the artist, artists face on front & other images of them
- Rap - dark colours and often use red, images of the artist in a harsh scene
Magazine Adverts
The purpose of a magazine advert is to promote the digipak for the artist to sell the product. The aim is to have the advert as a similar style to the digipak so they work alongside each other to overall to promote the song. It also helps the audience to know what they are looking for and recognize the picture.
This research has helped me for my project as I am now more prepared towards creating a digipak and magazine advert. I now understand what a digipak and magazine advert is for and the purpose of them. When creating my own I must consider colours, imagery, themes, fonts and link it to my music video so that they can all promote eachother and the style of the artist.
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